Name: CERDAN, MARCEL ORIGINAL SUNGLASSES ADVERTISING POSTER (1940'S)
History: Marcellin "Marcel" Cerdan (July 22, 1916 – October 28, 1949) was a French pied noir world boxing champion who was considered by many boxing experts and fans to be France's greatest boxer, and beyond to be one of the best to have learned his craft in Africa. His life was marked by his sporting achievements, social lifestyle and ultimately, tragedy. Marcel Cerdan was born on July 22, 1916 in Sidi Bel Abbès in what was then French Algeria. He began boxing professionally on November 4, 1934 in Meknes, Morocco, beating Marcel Bucchianeri by a decision in six rounds. Cerdan then ran a streak of 47 wins in a row between that first bout and January 4, 1939, when he lost for the first time, to Harry Craster by a disqualification in five rounds in London. Cerdan campaigned heavily in the French territories of Algeria and Morocco during that part of his career, as well as in metropolitan France, his parents' place of birth. In 1938, he beat Omar Kouidri in a 12-round decision at Casablanca to claim the French welterweight title. After his first loss, Cerdan recorded five consecutive wins, which led him to challenge Saviello Turiello for Europe's welterweight title in Milan, Italy. He won the European title by a decision in 15 rounds to continue his ascent towards the championship (back then, it was considered essential to own at least a Continental title belt to earn a world title shot.Cerdan's winning streak eventually reached 23 bouts before he suffered a defeat to Victor Buttin by disqualification in eight rounds in Algiers. For his next bout, Cerdan put his title on the line against José Ferrer (namesake of the Hollywood star). He knocked out Ferrer in one round, and won four more bouts in a row before facing another boxer with a namesake: James Toney, who shared that name with another boxer who would become world Middleweight champion five decades later. Cerdan knocked out Toney in two rounds to keep this new winning streak alive. The new streak would reach 37 wins. In between, he joined the American allies in World War II during 1944, and he won the Inter-Allied Championship. He also went up in weight to the Middleweight division, and won the French title by beating Assane Douf by a knockout in three rounds. He later claimed the vacant European title by beating Léon Foquet by a knockout in one round. He retained that title a couple of times before losing it to Cyrille Delannoit by a decision in 15 at Brussels, Belgium. Soon, he went back to Belgium and re-took the title by beating Delannoit, also by decision. Finally, after the rematch with Delannoit, Cerdan was given a world title opportunity and he travelled to the United States, where he beat world Middleweight champion Tony Zale. Cerdan became a world champion by knocking Zale out in the 12th round in Roosevelt Stadium, Jersey City, New Jersey on September 21, 1948. During his short period as a world champion, Cerdan became a popular figure of the Paris scene. Although married with three children, he had an affair with the famous singer Édith Piaf. The affair lasted from summer 1948 until his death in autumn 1949. They were very devoted to each other and Piaf wrote one of her most famous songs, Hymne à l'amour, for Cerdan. For his first defence Cerdan returned to the United States, where he fought Jake LaMotta in Detroit. Cerdan was knocked down in round one, his shoulder was dislocated, and he had to give up after the tenth round. It would be the last fight of Cerdan's life. A contract was signed for a rematch and Cerdan went to training camp for it, but before camp began he boarded an Air France flight to visit Piaf in New York, where she was singing. The Lockheed L-749 Constellation crashed into Pico da Vara (São Miguel Island, Azores), killing all 11 crew members and 37 passengers on board, including Cerdan and the famous French violinist Ginette Neveu, while approaching the intermediate stop airport at Santa Maria. Days later, LaMotta lauded Cerdan as a great sportsman. Cerdan was interred in the Cimetière du Sud, Perpignan, Languedoc-Roussillon, France. Cerdan's record was 113 wins and 4 losses, with 66 wins by knockout. He is a member, along with LaMotta and Zale, of the International Boxing Hall Of Fame. Offered here is an original advertising poster for Marcel Cerdan for sunglasses. Advertised as unbreakable sunglasses.
Full description: This is an original, illustrated, cardboard poster which pictures Marcel Cerdan and includes two pairs of the sunglasses. Bold color and print. Bold, clear image. Mild creases in the four corners. Edge and surface wear. One small hole covered by the sunglasses. Some light staining. Exceptionally rare, the only example we have seen. Irregularly shaped to 16" x 20."
Size: 16 x 20
Categories: Advertising - Posters & Broadsides & Lobby Cards - Cerdan, Marcel
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